Search Engine Optimization(SEO) is an online marketing technique used to increase your website’s ranking in search engines like Google and Bing. Online marketing is the process of gaining website traffic or attention through a variety of methods in order to display relevant ads on your website or blog.
When it comes to SEO, content is the king because it is the content that will drive more traffic to your site. Content makes the first impression with users and Google only shows high-quality, relevant content to its users on first page results. This can be achieved by not stuffing keywords throughout your website’s copy or headlines.
In order for search engines to determine what your page is about, a process called “crawling” takes place. To make this easier, don’t create a site with a million pages and perform keyword research to make sure your page’s content matches the keywords you’ve determined before creating the actual web page. Keyword stuffing can lead to your blog or website getting banned from search engines like Google for spam.
High-quality content that engages users and has a smooth flow will lead to your website getting indexed and ranked higher by search engines. To keep content flowing and interesting, use subheaders, bullet points, numbered lists, bold or italicize important information to make it easier for the user to follow along with what you’re saying.
You can also do SEO for your website by using social networks like Facebook, Twitter, Instagram, and blogging sites like Tumblr to let the world know about your page or business. Driving engagement on these platforms will create backlinks to your site which Google uses as a ranking factor because it shows that other influential entities recognize your website or business enough to link to it.
While SEO is not the end-all for your website, it can be very helpful in getting more traffic to your site which means you’ll get more ad revenue and make money blogging. As long as you keep up high-quality content while keeping spam techniques at bay, you should see an increase in your website’s traffic and rank within no time.