How much organic traffic do you want to generate? If the answer is “a lot,” then you should be focusing on SEO (https://www.ranknr1.no/). Many businesses spend time trying to increase their rankings in search engines, and fail to optimize their content for search engine optimization strategies. This is a huge mistake.
In this blog post, we will discuss 5 steps that will help your website rank higher in organic searches and generate more revenue for your business!
What is SEO
SEO stands for “search engine optimization.” It is the process of optimizing your website to make it easier and more appealing to search engines (https://www.ranknr1.no/seo-byra.html). Search engine optimization is a long-term process that requires patience.
Your website will not be on page one of the search engines overnight, and you should never buy your way to the top. If someone offers you a magic pill for instant results, run away! Good SEO takes time and effort, but it is worth every minute if done correctly.
5 SEO Tips for Growth
Your onsite optimization should be working, so now it’s time to look at what you can do off site. Search engines are looking for authority signals from external websites that have linked back to you.
How many of these links are not followed? If none or too many, this is a red flag and the search engines will not rank you as high. If your off-page SEO isn’t up to scratch, take a look at the quality of content and relevancy of external backlinks.
What is considered “good” for search engine optimization? Keywords included in page titles and headings (H tags), meta descriptions that accurately reflect the content on your page and keywords in body copy. The post should be original, interesting to read and provide value.
Make sure that you have a robots text file (robots.txt) available from the root directory of your website, which tells search engines not to crawl or index certain pages such as login pages, sitemaps, or tracking code.
If you don’t have an XML sitemap available for your website’s pages, ask us about Google Search Console (formerly Webmaster Tools) which will tell you how often and where your site is being indexed by the search engines.
What percentage of traffic are visitors using mobile devices to visit my site? There should be no difference between the desktop version of the page and its mobile counterpart; they both need to load quickly enough on a phone connection as well as from a regular broadband connection (https://www.ranknr1.no/google-adwords.html). Mobile optimization is not only important from a marketing perspective but also from an SEO angle too!
Content Management System
If you chose WordPress as your content management system when building out your website, it is important to keep your site updated with the latest plugins and themes. As of September 2017, more than 62% of websites are using some version of WordPress as their CMS . Outdated versions have known security vulnerabilities that can be exploited by hackers if not patched quickly enough.
Make sure you check out our blog for other SEO-related posts!